Conversion Focused Web Design for Small Business Growth
Why Isn’t Your Website Bringing Clients?
Learn what stops visitors from taking action and how to fix it quickly. I help small business owners turn confusing websites into clear and client winning websites.
A clear and honest look at what’s holding your site back.
100%
Complete Support From Start To Finish For You
15
Years Helping Websites Attract Clients
256
Projects & Consultations Completed
When Your Website Finally Works, it...
Connects With the Right People
No more confusion.
Visitors feel like they’ve finally found someone who gets them.
Shows Up Where It Counts On Google
Now the right people can finally find you. Thanks to clear structure and smart SEO.
Start Getting Leads Results
Designed to move visitors to book, buy, or take the next step fast.
Does This Sound Familiar?
You’ve spent hours building or paying for your website. It looks nice, but deep down, you know it’s not working
- Visitors land on your page and leave within seconds.
- You get clicks but not conversations.
- Leads come in sometimes, but few ever turn into clients.
And You Wished It Could Be Different
- Your website could speak clearly about what you do.
- People would instantly understand your value and offer.
- Your website could bring you clients and sales, not confusion.
Start with a Free Conversion Audit!
You will receive a clear and honest audit report that shows:
What’s working and what’s not
The hidden blockers that hurt your conversions
Simple, personalized recommendations to fix them
A free Above the Fold mockup showing how your site could look after improvement
Delivered to your inbox within 48 hours.
After Your Audit, Here’s How We’ll Take Your Website from Frustrating to Flowing
Every project follows a simple journey of Build, Support, and Grow.
Build
Build a Website That Converts
Once we identify what’s not working, the next step is rebuilding your site for clarity, trust, and conversion.
Offer Highlights
Web Consult SMB 10x Conversion Build™
Conversion Copywriting + Clarity Framework
Funnel or Landing Page Rebuild
Keyword & SEO Foundation Setup
Support
Keep It Running and Converting
Once built, it needs ongoing care and optimization so you can keep attracting leads without worrying about tech issues.
Offer Highlights
Web Consult SMB Support Plan™
Conversion Care Monthly Tune-Up
SEO & Content Maintenance
Speed, Security, and Mobile Optimization
Grow
Scale Your Conversions and Visibility
I’ll help you expand your reach, boost your visibility, and turn insights into measurable growth.
Offer Highlights:
Web Consult SMB Growth Sprint™
SEO & Content Growth Accelerator
Funnel Optimization & Email Automation
Brand Visibility Expansion Plan
Real Results from Real Businesses Like Yours
Fast, simple, beautifully done, and exactly what we needed. He was easy to work with and super responsive. Richerd got our site live fast, and it now looks amazing, and works on all devices.
Played a key role in our book launch. Richie turned our ideas into a stunning, conversion-focused website. His fast turnaround and clear communication made everything smooth and the site helped boost both sales and visibility.
Richard quickly understood what we needed and delivered a site that looks excellent and tells our story clearly. Even those unfamiliar with our field find it easy to use, and we’ve seen real growth since launching.
A breath of fresh air. He quickly spotted ways to improve my site’s performance. Fast replies, spot-on work, and top-tier service. I’ll definitely be back.
From F to A in GTMetrix, that says it all. He helped speed-optimize my site, move to better hosting, and fine-tune everything from WP Rocket to GeneratePress.
Simply outstanding. Richerd boosted our GTMetrix and PageSpeed scores, making our site faster and fully optimized. He solved every issue quickly and professionally.
Brands That’ve Walked This Digital Road With Me
Stories That Shaped My Web Conversion Path
ROYALTY. TRADITION. HONOR.
When I first got the inquiry, I didn’t expect it to be… a royal project.
I had the privilege of building a website for the Wilayah Undang Naning, a traditional Malay leadership rooted in centuries of history and cultural values.
Honestly?
It wasn’t just another web project.
It felt sacred.
Like being invited to handle a digital version of heritage.
From understanding the royal lineage to communicating with the palace rep on WhatsApp, every step reminded me that the web is more than pixels; it’s a bridge between legacy and the future.
I’m humbled by the trust.
I even created a video tutorial for their team to manage it smoothly.
A big reminder: every client is a story. Some, royal.
Helping small businesses and royal institutions grow online with clarity, respect, and strategy.
Are you looking for a website that beautifully represents your legacy or brand?
15 Years Ago, I Built My First Website With Dial-Up Internet & Dreamweaver.
It wasn’t pretty.
It wasn’t fast.
But it was mine and it was the start of everything.
I was new. No roadmap. No connections.
Just HTML, CSS, and courage.
Internet speed? 30MB.
Tools? Dreamweaver and sheer grit.
I was afraid but also excited. Hungry. Hopeful.
I told myself, “Never say die.”
That first site earned me my first $.
But more than money, it gave me belief.
Fast forward 15 years. What do I build today?
Strategic websites that speak, sell, and convert.
Custom-built for small businesses, Christian brands, and consultants who want more than just a digital brochure.
↳ Clear brand storytelling
↳ Beautiful, mobile-first design
↳ Conversion-focused structure
↳ Built with SEO and performance in mind
Ask me how? I’d be glad to share my expertise.
Website Wins: Real Results From Strategic Design, Copy, and Clarity Fixes
BEFORE : AFTER
THE PROBLEM — Old Website (Before)
Dr. Andy Lee had an incredible story — medical doctor, transformational coach, trusted by high performers.
But his old site wasn’t telling it well.
Main Issues:
No clear hook – Headline didn’t speak to the audience’s pain.
No emotional journey – Read like a résumé, not a transformation story.
Low contrast, dull design – Beige tones lacked visual hierarchy.
Feature-focused copy – Missed the “why” and the benefits.
Weak CTAs – Generic, uninspiring, and easy to ignore.
Hidden credibility – Testimonials and authority markers buried too deep.
Bottom line:
It looked professional but didn’t persuade.
The message lacked clarity, and the conversion path wasn’t obvious.
THE STRATEGY — New Website (After)
I rebuilt Dr. Andy Lee’s site with a conversion-first strategy — designed to not just look better, but convert better.
Key Changes:
Powerful hero section
The headline hits the pain point; the subheadline gives hope.Stronger CTA
“Yes, I Want to Reset My Mind” is emotional and action-driven.Conversational copy
Benefits over features, with simple language like “The Brain Unscrambler.”Elevated trust
Testimonials and celebrity photos are placed where they build credibility fast.Mobile-first design
Bright, modern layout with clear hierarchy.Visual storytelling
Strategic use of images, icons, and whitespace to guide the eye.Clear funnel flow
Every section leads naturally to the next call-to-action.
Result:
The site now tells a clear story, connects emotionally, and guides visitors step-by-step toward booking.
Live Site:
https://lifemasterycoaching.com/
Why This Works
People don’t buy coaching — they buy clarity, relief, and results.
The new site speaks directly to high-performing professionals who feel mentally exhausted, positioning Dr. Andy Lee as the solution they’ve been looking for.
It’s not just better design.
It’s a clear, confident path to take action.
THE PROBLEM — Old Website (Before)
Qwatso had an impressive track record, major partnerships, and operations across multiple regions.
But their old site wasn’t communicating their value clearly — or converting visitors into leads.
Main Issues:
No clear hook – The site opened with a generic headline that didn’t speak to client problems.
Info overload – Long bullet lists with no prioritization made it hard to scan.
No visual storytelling – Minimal imagery showing real work, results, or client success.
Weak calls-to-action – Contact form was buried and uninspiring.
Partnerships underplayed – Big-name partnerships (Veolia, Orapi, Atlantium) were shown, but not tied to benefits.
No conversion flow – Content read like a brochure, not a guided journey.
Bottom line:
It informed, but it didn’t inspire action. Visitors left without knowing why Qwatso was the best choice.
THE STRATEGY — New Website (After)
I rebuilt Qwatso’s site around a conversion-first industrial B2B strategy — designed to move visitors from awareness to inquiry fast.
Key Changes:
Stronger headline
“Smarter Water & Chemical Solutions That Cut Costs and Keep You Compliant” speaks to urgent pain points.Problem-agitate-solution flow
We lead with problems plants face, then present Qwatso’s solutions.Hero call-to-action
“Schedule Your Free Consultation” button above the fold for instant engagement.The Qwatso Clean Water Program
A 3-step process graphic makes their method easy to grasp.Visual proof
Real facility images, equipment shots, and project visuals.Trust positioning
Partnerships and certifications paired with benefit statements.Results-focused service sections
Each service is explained with “what it solves” and “why it matters.”Clear funnel path
Every section naturally leads to a CTA.
Result:
A modern, industry-leading website that tells Qwatso’s story, builds trust fast, and guides plant managers toward booking a consultation.
Live Site:
https://www.qwatso.com
Why This Works
In industrial B2B, decision-makers don’t buy “services” — they buy reliability, compliance, and cost savings.
This new site speaks directly to plant managers’ biggest fears (fines, downtime, inefficiency) and shows Qwatso as the partner who solves them.
THE PROBLEM — Old Website (Before)
McCloud RV Park had a great location, stunning views of Mount Shasta, and multiple stay options — but the old site didn’t fully capture that magic or drive bookings effectively.
Main Issues:
Weak headline – “Welcome to McCloud, California” didn’t sell the experience or location’s wow factor.
Generic intro – Text-heavy, no emotional hook to inspire travel or adventure.
Unclear booking path – Calls-to-action blended in; no urgency to reserve.
Service info buried – Key details about RV sites, cabins, and amenities required too much scrolling.
Lack of visual appeal – Limited imagery to showcase the natural beauty and guest experience.
No guest reviews – Missing social proof to build trust quickly.
Bottom line:
The site informed visitors but didn’t inspire them to click “Book Now.”
THE STRATEGY — New Website (After)
McCloud RV Park’s site was redesigned to feel like the start of a mountain getaway, visually inviting, emotionally engaging, and conversion-focused.
Key Changes:
Impactful hero section
“Wake Up to the View of Mount Shasta” immediately sells the dream.Clear primary CTAs
“Check Availability” and “View Photo Gallery” are placed above the fold.Photo-first layout
Strong use of location, accommodation, and activity images to inspire booking.Organized stay options
RV sites, cabins, and A-frame listings with quick-glance details and pricing.Trust signals
Google reviews displayed on the homepage to build credibility.Consistent booking prompts
CTAs placed throughout the page for easy action.Modern, mobile-friendly design
Ensures a seamless browsing and booking experience on all devices.
Result:
A visually stunning, guest-focused website that turns casual browsers into confirmed reservations.
Live Site:
https://mccloudrvpark.com/
Why This Works
Travelers don’t just buy a campsite — they buy the experience.
This redesign sells the beauty, convenience, and comfort of McCloud RV Park, while making it effortless to check availability and book on the spot.
THE PROBLEM — Old Website (Before)
Hotel Puri had heritage charm, prime location, and a variety of rooms — but the old site wasn’t helping guests easily make bookings or feel the experience.
Main Issues:
No working booking buttons – Guests had to email to reserve, creating friction and lost opportunities.
Generic layout – The page felt like a photo catalog, not an invitation to stay.
Lack of emotional hook – Copy didn’t tell the hotel’s cultural or experiential story.
Poor CTA visibility – No prominent “Book Now” prompts guiding the visitor journey.
Disorganized info – Room details and rates shown without clear value messaging.
No urgency or trust triggers – No guest reviews, awards, or recognitions highlighted upfront.
Bottom line:
The site was functional as an information sheet, but not persuasive as a booking engine.
THE STRATEGY — New Website (After)
I redesigned Hotel Puri’s site with the Profitable Website Launchpad approach, turning it into an experience-driven, booking-focused platform.
Key Changes:
Story-driven hero section
“Come experience the life of a unique culture” creates instant curiosity.Integrated booking engine
Search, select, and reserve without leaving the page.Organized room showcase
All rooms are displayed with clear “Details” buttons for easy exploration.Lifestyle photography
Strong visuals of interiors, courtyards, and spas to inspire emotional connection.Spa and facilities highlight
Showcasing unique experiences like “Puri Spa” to add value per stay.Trust & credibility
Awards and ratings are placed in the footer and booking pages to reduce hesitation.Consistent calls-to-action
“Book Now” and “Details” buttons are positioned throughout the journey.
Result:
A user-friendly, story-rich website that blends heritage charm with modern booking convenience, increasing both inquiries and direct reservations.
Live Site:
https://hotelpuri.com/
Why This Works
Travelers don’t just choose hotels for beds — they choose stories, experiences, and ease of booking.
The new design sells Hotel Puri’s unique cultural charm while removing booking friction, making it easy for guests to say “Yes” now, not later.
I Wasn’t Always a Web Conversion Strategist
I started out stuck.
Just me, a laptop, overdue bills, and a dream that felt like it was slipping away.
No agency.
No team.
Just a freelancer, trying to figure it out one late night at a time.
The Reality?
No blueprint.
No sales skills.
Just hoping the next project covered rent.
I wore every hat, designer, tech support, marketer, copywriter.
But deep down, I felt like none of it was working.
There were days I wanted to quit.
Nights I whispered, “Maybe I’m not cut out for this.”
But That Struggle Became My Advantage
Over time, I stopped chasing trends and started listening.
Listening to what small business owners really need:
Clear messaging
Websites that bring in leads
Someone who can guide them without the tech speak
I realized I wasn’t just fixing websites.
I was helping people rebuild confidence, clarity, and control.
And That's How Web Consult SMB Was Born
Not from instant success.
But from survival.
From scraped knees and failed funnels.
From the same fear and confusion many of my clients feel.
Now, after 15 years, 256+ projects, and hundreds of conversations later, my mission is simple:
👉 Help coaches, Christian brands, and small business owners grow online with clarity, purpose, and confidence.
💬 If you’re feeling stuck, I’ve been there.
You don’t need to figure it out alone.
Let’s fix what’s broken and build something that finally works.
Still Wondering If This Is Right for You?
How do I know if I even need this audit?
If your website isn’t bringing you steady leads or clients, this audit is for you.
Even if you already have traffic, if those visitors aren’t turning into sales, the audit will show you exactly why.
Is this just another sales pitch?
No.
You’ll actually get a clear, no-fluff PDF showing what’s confusing visitors, why they’re not saying yes, and the quick fixes that will help. You’ll walk away with real insights; whether or not you decide to work with me afterward.
Do you work with my type of business?
Yes.
Over the past 15 years I’ve worked with small businesses, consultants, coaches, Christian brands, and local service providers. The audit is tailored to your website and your goals; not a one-size-fits-all template.
What happens after the audit?
You’ll receive a PDF with findings and fixes, and I’ll also walk you through them if you’d like. From there, you can implement the changes yourself, or if you want my help, I’ll guide you on the best next steps.
How long does it take to see results?
Many clients start seeing improvements in engagement and enquiries as soon as the first changes are applied, sometimes within weeks. Of course, timing depends on your website’s current state and how quickly fixes are made.
What if I already have a web designer?
That’s fine.
You can share my audit with them and have them apply the recommendations. Or, if you prefer, I can take care of it for you; whichever feels easiest.
Ready to See What’s Holding Your Website Back?