Case studies

Small business website redesign case studies

Four businesses in four different industries. Same offer, same team, same photographs — a different decision path for the visitor. Each one explains what was wrong, what changed, and why it worked.

15 yrs doing only this 256 projects & consultations 6 countries served

Life Mastery Coaching website before and after the conversion redesign — clearer message, stronger trust, obvious next step

Executive coaching

A site that said everything at once — now it says one thing well

Achievements and media features stacked up. Visitors respected the credentials but hesitated — it felt heavy and unclear where to begin.

People don't buy coaching — they buy clarity, relief and results.

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Qwatso Water treatment website before and after the conversion redesign — stronger message, clearer trust, higher conversion

Industrial water treatment

Busy on the surface, silent underneath

Experience, services and partnerships were all there, but decision makers had to scroll, guess and assemble the answer themselves.

Industrial buyers aren't buying services — they're buying peace of mind.

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McCloud RV Park website before and after the conversion redesign — stronger message, clearer trust, obvious booking step

Travel · RV park

A beautiful location that made booking feel like work

Text heavy, no clear first action, key details buried, dated on mobile. Guests had to work out where to stay and what to do next.

People don't book on features — they book on how easy it feels.

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Hotel Puri Melaka website before and after the conversion redesign — stronger presence, clearer experience, direct booking

Hospitality · Hotel

A brochure turned into a booking tool

Rooms were visible but hard to book. Some booking buttons didn't work at all and key information sat out of reach.

When a site feels easy, people act.

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