Case studies

Small business website redesign case studies

Five businesses, five industries, one method. Each case study shows what was wrong, what changed, and the result — with before-and-after screens you can check yourself.

+20% booking enquiries in 2 weeks · Hotel Puri 256 small business sites since 2007 6 countries served

Measured results

Two projects with numbers the client reported back.

Hotel Puri Melaka website before and after the conversion redesign — stronger presence, clearer experience, direct booking

Hospitality · Melaka

Rooms people could see but couldn’t book

+20%booking enquiries in the first two weeks

Before

Rooms were visible but hard to book. Some booking buttons didn’t work at all.

After

Rooms easy to compare, booking fixed and made easy, and what makes the hotel special shown before the price.

Read the case study →

Jujin Plastic Technology before and after — a static PowerPoint brochure replaced by a website where buyers browse products, request quotations and ask on WhatsApp

Industrial supply · China

From a PowerPoint brochure to a website that sells

2 weeksfrom first call to a live site taking quotation requests

Before

No website. Every interested buyer got a 40-slide PowerPoint by email, and had to find an email address to reply.

After

An easy-to-browse catalogue, a quote form on every product, and WhatsApp for quick questions.

Read the case study →

Same method, three more industries

Coaching · water treatment · travel

Life Mastery Coaching website before and after the conversion redesign — clearer message, stronger trust, obvious next step

Executive coaching

A site that said everything at once — now it says one thing well

More calls“More discovery calls since the redesign” — Carrie

Before: Credentials and media features stacked up; visitors respected them and hesitated. After: One outcome-led message, one face, one call to action — repeated.

Read the case study →

Qwatso Water treatment website before and after the conversion redesign — stronger message, clearer trust, higher conversion

Industrial water treatment

Busy on the surface, silent underneath

Clearerwhat’s offered and who it’s for, in one screen

Before: Everything was there, but decision makers had to scroll, guess and assemble the answer. After: Each section answers one buyer question, in the order buyers ask them.

Read the case study →

McCloud RV Park website before and after the conversion redesign — stronger message, clearer trust, obvious booking step

Travel · RV park · USA

A great campsite with a website that was hard to book

Mobile-firstbooking rebuilt for the device guests use

Before: Text heavy, no clear first action, key details buried, dated on mobile. After: A single booking path that works on the phone a traveller is actually holding.

Read the case study →

1 · Message

Every rebuild starts with one sentence a stranger must understand in five seconds. The design comes after.

2 · Proof

Reviews, brands, a real face — placed where people decide, not on an About page nobody visits.

3 · One action

One next step, made easy and repeated. Not a list of seven things to click.

Don’t see your industry? Four website ideas — hotel, supplier, coach, clinic — with the reasons explained.See the concepts →

Want to know what yours would look like?

Send your homepage. Three specific fixes back within 48 hours.

Get my free audit