How Much Does a Small Business Website Redesign Cost? | Web Consult SMB
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Pricing, honestly

How much does a small business website redesign cost?

Short answer: most small business redesigns land between USD 1,500 and USD 6,000. The spread is wide because "redesign" describes anything from rewriting one homepage to rebuilding thirty pages with booking and payments.

Below is what actually moves that number, what should always be included, and how to tell whether you need a redesign at all — because plenty of businesses don't.

By Richerd Ho, web conversion strategist · 256 small business projects since 2006 · Updated August 2026

Estimate my price range → 3 questions · about 30 seconds · no email
15 yrs  doing only this 256  projects & consultations 6  countries served
Three small business website redesign quotes laid out on a desk — an $800 to $1,500 focused fix, a $1,500 to $4,000 most chosen build, and a $4,000 to $10,000 larger build with wireframes and deliverables for each
Three quotes for "a website" — and three completely different piles of work. This is why the same brief comes back at $900 and at $9,000.

Three realistic price bands

Figures are in US dollars for a project quoted as a fixed scope, not an hourly rate. Your quote depends on your site — these are the shapes projects usually take.

Focused fix

$800–1,500

One to three pages. Two weeks.

✓Homepage message and structure rewritten
✓Call to action and enquiry form fixed
✓Speed and mobile cleanup

Best when the site is structurally fine and the message is the problem.

Most chosen

8 in 10 projects

$1,500–4,000

Five to ten pages. Three to six weeks.

✓Full site structure and page-by-page rebuild
✓Copywriting from your interviews, not filler
✓SEO structure, schema, titles and descriptions
✓Hosting move, migration and testing
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The realistic range for most small and local service businesses.

Larger build

$4,000–10,000+

Ten to thirty pages. Six weeks or more.

✓E-commerce, booking or member areas
✓Multiple services, locations or languages
✓Integrations with your CRM or booking system

Hotels, suppliers and businesses selling online at volume.

Price estimator

Which band is your project in?

Three questions about scope. You get the range and the timeline that usually goes with it — before you speak to anyone.

✓3 questions ✓About 30 seconds ✓No email to see it

What actually drives the price

Not the visual design. These five things decide almost the whole number.

Page countEvery page needs structure, copy, images and testing. Ten pages is not twice the work of five — it's closer to three times, once navigation and internal linking are involved.
Who writes the wordsThe single biggest variable. If you supply final copy, the project is faster and cheaper. If it needs to be drawn out of you in interviews and written properly, budget for it — it's also the part that makes the site convert.
FunctionalityContact forms are trivial. Payments, bookings, member logins, inventory and CRM integrations each add real build and testing time.
The state of what existsA tidy site on decent hosting is cheap to improve. A neglected one with broken plugins, no backups and images straight off a phone camera needs cleanup first.
Photography and assetsReal photos of you and your work beat stock every time — and if you don't have them, sourcing or shooting them is a line item worth paying for.

Why one quote is $900 and another is $9,000

They are almost never quoting the same work. Before comparing totals, check what each quote leaves out.

Usually missing from cheap quotes

Copywriting — you get a template with your logo dropped in

Speed and mobile work after the build

Migration, redirects and keeping your existing rankings

Testing on real devices

Any strategy about who the site is talking to

Ask any quote these five questions

Who writes the copy, and how many revisions?

What happens to my current search rankings?

Do I own the site and can I edit it myself afterwards?

What's the ongoing cost after launch?

What is explicitly not included?

Do you even need a redesign?

Often, no. I've told plenty of owners their site was fine and the problem was three paragraphs of unclear copy. That's a few hundred dollars of work, not a rebuild.

A full redesign earns its cost when the structure itself works against the visitor — when the site is slow, unusable on a phone, impossible to update, or built around what you wanted to say rather than what a buyer needs to decide.

The cheapest way to find out

Send me your homepage. Within 48 hours I'll tell you which three things are costing you enquiries and whether they need a redesign or an afternoon's work. Free, and you keep the findings either way.

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Cost questions I get asked

Because a fixed price forces a fixed scope, and most sites need different things. You get a written quote with a firm number before any work starts — the price just isn't decided before I've seen the site.

Hosting and domain, typically $100–400 a year for a small business site. Maintenance is optional — some owners handle updates and backups themselves, others would rather not think about it.

Yes, for larger projects — usually split across the start, midpoint and launch. Instalments need to be kept on schedule for the work to stay on schedule.

Three to six weeks for most projects. The timeline depends far more on how quickly content, photos and approvals come back than on the build itself.

Not if the migration is done properly — URLs mapped, redirects in place, titles and structure preserved or improved. This is exactly where cheap redesigns quietly cost businesses the most.

What the investment felt like

Fast, simple, and exactly what we needed.

Richard was easy to work with and very responsive. He got our site live quickly, it looks great, and it works smoothly across all devices.

Bianca Britney, partner at Jonjesuniform and client of Web Consult SMB Bianca Britney
Partner, Jonjesuniform

Find out what your site actually needs

Three specific observations in 48 hours — including whether a redesign is worth your money.

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