Every concept follows the same three rules
The numbered pins on each mockup point to them.
One message
Six words a stranger understands before they scroll.
Proof where they look
Reviews, brands or a face — next to the decision, not on a separate page.
One action, repeated
A single next step, de-risked, and asked for more than once.
01Heritage hotel
Rooms people can picture, a button people can trust
Built for a boutique hotel that gets found on Google but loses bookings to Agoda because its own site feels harder.
- 1One message, six words — "Sleep inside 200 years of Melaka" sells the reason to stay here rather than a chain — before any price.
- 2One action, de-risked — "Check availability" is the only button. "Free cancellation" beside it answers the fear that stops the click.
- 3Proof at the point of doubt — Review score and count sit under the booking button, not on an About page.
+20%booking enquiries in two weeks — Hotel Puri case study
See what yours would look like →
02Industrial supplier
A catalogue a procurement manager can use in two minutes
Built for a supplier selling to factories — hardware, adhesives, automation parts — where the buyer knows the part and wants a quote, not a story.
- 1Categories before copy — Four product families visible without scrolling. A buyer finds their lane in one glance.
- 2Trust for a technical buyer — Brands carried, certifications and years supplying — the three things procurement checks.
- 3Quote on every product — A short form that lands in your inbox with the product already named, plus WhatsApp for the buyer who just wants to ask.
2 wksfrom PowerPoint brochure to live site — Jujin case study
See what yours would look like →
03Coach / consultant
Clarity, not credentials
Built for a coach or consultant whose site lists qualifications and methods but never says plainly who it is for and what changes.
- 1Outcome in the headline — Not "Certified ICF coach" but what the client gets. People buy the after, not the method.
- 2A face and one voice — Your photo and one specific client quote above the fold. Coaching is bought on trust in a person.
- 3One call to action, repeated — "Book a discovery call" at the top, after the proof, and at the end. Nothing else competes.
More callsafter the site said one thing — Life Mastery case study
See what yours would look like →
04Clinic / practice
From "is this the right place?" to a booked appointment
Built for a dental, physio or aesthetic clinic whose patients search on a phone, compare three options, and choose the one that feels easiest.
- 1Answer the phone questions first — Where you are, when you open, what it costs — the three things every patient checks before anything else.
- 2Reviews from the source — Live Google rating and recent reviews, because patients trust Google more than your own testimonials page.
- 3Booking the way patients already message — A WhatsApp button that opens with "Hi, I'd like to book…" — lower friction than any form.
Your industry isn't here?
The three rules hold for F&B, property, legal, education and trades. Tell me what you do and I'll sketch the decision path for your visitor in the audit.
These are concepts, not templates
Nothing here is sold as-is. Each site is built around your offer, your photographs and your buyer — the concept shows the thinking you'd get.
Want to see what yours would look like?
Send your homepage, or tell me you don't have one yet. Three specific findings back within 48 hours — free, no sales call.
Get my free audit