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Guide · Not on Google

Why is my website not showing up on Google?

It is almost always one of nine reasons, and most take only minutes to check. Start with a two-minute test to see what kind of problem you have, then go down the list in order.

By Richerd Ho, web conversion strategist · 256 small business projects since 2007 · Published September 2026 · Updated October 2026

A laptop showing a small business website beside a Google search for the business name returning no results found, with status cards reading not indexed, crawled but not indexed and low visibility, and a checklist under a magnifying glass
A website can be live, load perfectly and look finished — and still not show up on Google, where your customers search.

First: does Google have your site at all?

Open Google and type site:yourdomain.com — your own address, no spaces, no www. This asks Google to show every page it has stored from your site. What comes back puts you in one of three groups, and each group has a different fix.

A Google search for site:greenleafplants.com returning no results found beside the business website on a laptop, with status cards showing not indexed, three crawl issues, missing pages and very low visibility
“No results found” for a site: search means Google has not stored a single page, however finished the site looks.

Nothing at all

Google has not added your site yet. It is almost always reason 1, 2 or 3 below — the site is new, something is blocking Google, or Google was never told about it. These are the quickest to fix.

Some pages

Google has your site but is ignoring some pages. Check which pages are missing — usually service pages that are too short, copied, or not linked from anywhere. See reasons 4, 6 and 7.

Every page

Google has your site. The problem is ranking — Google doesn’t think your site is the best answer for the searches you tried. See reasons 5 to 9.

The nine reasons, in checking order

Quickest to check first

1 · It’s simply too new

Google finds new sites by following links, and a brand-new site has none. A few days to four weeks is normal before it appears — longer if no other site links to it. Ranking takes longer still: how long SEO takes.

How to check

Launched in the last month and site: shows nothing.

Fix

Don’t wait passively — do reason 3 today. It usually cuts the wait to days.

2 · A setting is telling Google to stay away

This is the most common reason for a site that has been live for months. Designers turn on “hide from search engines” while building and forget to turn it off at launch. One small checkbox, and the site stays hidden.

How to check

Look for the setting in your builder (table below), or visit yourdomain.com/robots.txt and look for Disallow: /.

Fix

Switch it off, remove the password page if there is one, then request indexing (below).

3 · Google has never been told it exists

Google Search Console is Google’s free tool for website owners. Adding your site and sending a sitemap — a list of your pages — tells Google “here I am” instead of waiting to be found.

How to check

Can you log into Search Console and see your site? If nobody set it up, the answer is no.

Fix

Add the site, verify it, submit /sitemap.xml. Ten minutes, and free.

4 · Nothing links to it

Google uses links to find pages and decide if they matter. A site no one links to — and pages your own menu doesn’t link to — are found late and trusted less.

How to check

Is your website on your Google Business Profile and social pages? Can every page be reached from your menu?

Fix

Add your website link everywhere you already are online. Ask suppliers and associations to mention you. Never buy links.

5 · You are searching for the wrong thing

Owners search their business name, or their own words. Customers search “aircon service Skudai”. Google also shows different results to different people, so what you see on your phone is not what a stranger sees.

How to check

In Search Console, open Performance. It lists the real searches you appear for and your average position.

Fix

Test with a private browser window, using the words a customer would type — service plus town.

6 · Your pages never say what you do

Page titles that only say “Home” and “Services”. Everything you offer on one page. Important information inside images Google can’t read. Google can only rank you for words that are really on the page.

How to check

Read your own titles in the site: results. Do they name the service and the town?

Fix

One page per main service, titled the way customers search. What you can do yourself.

7 · The pages are thin or copied

Product descriptions copied from the supplier, template text nobody changed, or five location pages that are the same except the town name. Google keeps one copy and ignores the rest.

How to check

In Search Console, open Pages. Look for “Crawled – currently not indexed” or “Duplicate”.

Fix

Rewrite in your own words with real detail — or merge weak pages into one strong one.

8 · It’s slow or broken on a phone

Google judges your site by how it works on phones. Pages that take ten seconds to load, or need zooming to read, are pushed below sites that work well.

How to check

Open your site on your phone using mobile data, not Wi-Fi. Count the seconds.

Fix

Usually oversized images and old plugins. The five real causes.

9 · It’s there — just on page five

Everything above is fine, but competitors look like a better answer. For local searches, the real competition is often the Google Map above the results — and that depends on your Google Business Profile and reviews, not your website.

How to check

Search Console shows an average position of 20 or more for your main services.

Where the “hide from Google” setting lives

Reason 2 affects more sites than all the other reasons together, so check it first. Menu names change between versions, but the setting is always close to these.

WordPress Reading settings with the discourage search engines from indexing this site box ticked, while a Google crawler robot shines a torch at the hidden site and the Google results show three failed pages
One ticked box in WordPress, left on after launch, is enough to keep a finished site off Google.
Built with Where to look It should be
WordPressSettings → Reading → “Discourage search engines from indexing this site”Unticked
WixSEO settings → “Let search engines index your site”On
SquarespaceSettings → SEO → “Hide site from search engines”Off
ShopifyOnline Store → Preferences → password protectionRemoved
Custom-builtAsk your developer to check robots.txt and any noindex tagNeither blocking

How to ask Google to index a page

Once a blocking setting is fixed, or a new page is published, you can ask Google to look at it rather than waiting.

Google Search Console URL Inspection showing a service page marked URL is not on Google with the Request Indexing button highlighted, above four steps — open Search Console, paste the page URL, run inspection, click Request Indexing — and a timeline from page fixed to live in search
Four clicks in Search Console. After that, Google still has to crawl and process the page before it can appear in results.
1

Open Google Search Console and choose your site.

2

Paste the full page address into the search bar at the top. This runs URL Inspection.

3

If it says “URL is not on Google”, click Request indexing. If it names a reason — blocked, noindex, duplicate — fix that first.

4

Do this for your homepage and main service pages only. Requesting the same page repeatedly doesn’t speed it up.

Quick check: can Google find your site?

5 questions · 30 seconds

Open your website on your phone, then answer honestly.

Does a Google search for site:yourdomain.com show your pages?

Is the “hide from search engines” setting turned off?

Have you added your site to Google Search Console?

Do your page titles mention your service and town?

Is your Google Business Profile set up and verified?

How long it realistically takes

Showing up on Google and ranking high are two different things. The first is fast once nothing is blocking it. The second is slower, and it is where most of the real work is.

Timeline chart of how long Google takes: a new site submitted in Search Console is indexed in days to two weeks, a new site not submitted up to four weeks or longer, about one to two weeks after removing a hide from search setting, a few days for a new page, and two to four months to rank for service plus town searches
Indexing is measured in days or weeks. Ranking for the searches that bring customers is measured in months.
New site, submitted in Search ConsoleDays to 2 weeks
New site, not submittedUp to 4 weeks, or longer
After removing a “hide from search” settingAbout 1 to 2 weeks
New page on a site Google already knowsA few days
Ranking for “service + town” searches2 to 4 months

These are typical times, not promises. Anyone who guarantees a position by a certain date is guessing — nobody controls Google’s ranking.

Questions owners ask

Why is my website not showing up on Google?

Usually one of four things: the site is too new, a setting is telling Google not to index it, Google has never been told it exists, or it is indexed but ranks too low to see. The site: search tells you which.

How long does it take for a new website to show up on Google?

A few days to four weeks to be indexed, faster if you submit it in Search Console. Ranking for the searches customers actually use typically takes two to four months.

How do I check if my website is indexed?

Search site:yourdomain.com. For an exact answer on a single page, paste its address into URL Inspection in Search Console.

It shows for my business name but not my services. Why?

Google has your site but doesn’t see it as the best answer. Usually the pages don’t mention the service and town, all services are on one page, or competitors have more reviews and links.

Do I have to pay Google to show up?

No. The ordinary results and Google Maps are free. Paying only buys ads, which are labelled as sponsored and disappear when you stop paying.

Can I make Google index my site faster?

A little. Submit your sitemap in Search Console, request indexing on key pages, and link to the site from your Google Business Profile and anywhere else you already appear.

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