Hospitality · Hotel

A brochure turned into a booking tool

A heritage hotel with genuine character, strong photography, and a website that showed the rooms without ever quite letting anyone book one.

By Richerd Ho, web conversion strategist · Updated August 2026

Hotel Puri — before and after the redesign.

What was going wrong

Rooms were visible but hard to book. Some booking buttons didn’t work at all and key information sat out of reach.

Rooms were beautifully presented. Turning interest into a reservation took more steps than a guest was willing to spend.

The most expensive kind of bug: silent. No error, no complaint — just guests leaving and no one knowing why.

What makes the hotel different, what is included, what to expect on arrival — all sat below or beyond where guests looked.

Room options read clearly, the hotel’s difference is obvious, and booking happens without friction. Calmer layout, sensible flow.

Options are comparable side by side, with the differences a guest actually chooses between made explicit.

Heritage and character are the reason to book here rather than a chain. That reason now appears before the price does.

Every path to reservation tested on real devices, with a calmer layout and a sensible flow from interest to confirmation.

Why it works

When a site feels easy, people act.

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