A great campsite with a website that was hard to book

A truly beautiful place, but its website hid everything guests needed to decide — then left them to work out the rest on a phone.

By Richerd Ho, web conversion strategist · Updated October 2026

McCloud RV Park — before and after the redesign.

What was going wrong

Too much text, no clear first step, important details hidden, and an old look on phones. Guests had to work out where to stay and what to do next.

The place sells itself with pictures. But the site described it in long paragraphs instead of showing it.

Prices, availability, what is nearby, what the stay includes — all there, but hard to find when guests needed them.

Most people plan trips on their phone, a few minutes at a time. The phone version of the site made that impossible.

Guests see the experience, find the right stay in seconds, and book without guessing — with photos, reviews and a clear layout to reassure them.

Guests see the place right away — what it feels like to be there — before any talk about price.

Options are easy to compare at a glance, with the important booking details shown right there, not behind links.

Photos, reviews and layout answer the hidden worry — will it be as good as it looks? — right when guests think it.

Why it works

People don’t book on features. They book on how easy it feels.

You don’t need the same type of business for these to apply. Three lessons that work for almost any small business website.

Words describing a view will never beat a photo of it. Let the photos sell, and use words for the details.

Prices, availability and what the stay includes should be visible where guests compare options — not behind another link.

People plan trips in spare minutes on their phone. If they can’t find the answer quickly, they move to the next place.

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