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Case studies / Converting sites

Converting sites

Website before and after: real sites, rebuilt to convert

Real small business websites, shown next to a mockup of the same site rebuilt to get enquiries. Each study shows what was wrong, what changed and why it works — so you can spot the same problems on yours.

Studies

Before-and-after studies

Each one is made with the owner’s agreement. Names and logos are blurred.

Before and after of a Melaka gas and safety supplier’s homepage

Study 1 · Gas & safety supply

A Melaka gas & safety supplier

From a shop nobody was running to a site that asks for the quote — 8 changes.

The pattern

What changes on almost every site

The businesses are different. The fixes usually aren’t.

  1. 1

    Say what you do in the first line

    Slogans and sliders go. A plain sentence about what you sell and who for goes in. Homepage guide.

  2. 2

    One main button, repeated

    Usually WhatsApp, with the reply time next to it — at the top, on every product or service, and at the end. Calls to action.

  3. 3

    Proof next to the button

    Reviews, years trading, real photos — where the decision is made, not on the About page. Trust signals.

  4. 4

    Sort by what customers need

    Customers think in problems (“I need extinguishers for my shop”), not in your division names. Service pages.

  5. 5

    Remove what says “nobody’s here”

    Dead links, demo content, old news, an empty cart. Each one costs trust. The 14-point checklist.

Mockups vs results

These studies show the thinking before a site goes live. For finished projects with client results, see the case studies.

Want your site to be the next “after”?

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